The big difference between a TOWS and a SWOT is the relationships between the internal and external factors, examining how they link up, impact and influence each other. What is the difference between SWOT and TOWS? The main purpose of a TOWS Analysis is to:Ī well thought out TOWS can not only provide you with detail of your SWOT, but also some data to make a decision about your overall direction. It’s a great next step after completing your SWOT and allows for you to take action from the analysis.Īdding the relationship between the internal and external factors makes TOWS a much more useful matrix than a standalone SWOT and an obvious next step. It just happens to share the same focus areas of Strengths, Weaknesses Opportunities and Threats.Ī TOWS Analysis is a great tool for both companies and departments, so let's take a look and learn more.Ī TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses. Sometimes a TOWS Analysis can be confused as a different way to complete a SWOT, but it's actually a different tool. What’s the best way to run a TOWS session?.What preparation should be done before a TOWS?.What are some of the limitations of TOWS?.What is the difference between SWOT and TOWS?.
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